Michael Andre McPherson

Beyond the Slushpile

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eBook Authors are Evil – or Not

I’m still amazed that the SF community around the Ad-Astra Convention continue to be so conservative about eBooks. I have many author friends with more published short stories than I have, and yet most of them have neglected to indie publish and speak of it as something only for the unwashed masses.

But this weekend at Ad-Astra I got a sense of the source of that unease about indie publishing, and it’s nasty rumors being spread by one or more established authors who have signed many times with the Big Six publishers.

These established authors are usually great about helping newbies develop their craft. At Ad-Astra they generously provide writing workshops, and they share insights into their experiences with querying, how they met their agents and how they landed a publisher.  While I’ve heard one of big name authors refer to the “poor self-published saps in the dealer room,” most are supportive of newbie writers.

But this weekend at the Publishing FAQ panel I found out that at least one author is spreading false information about the indie crowd. He wasn’t there, so this is hearsay and thus I won’t name him since he may have been taken out of context or misquoted. But someone at the back of the room used his name, and said that (Big Name Author) had informed him that self-published authors were cheating by downloading their books hundreds of times in order to push up their best-seller rank on Amazon higher than traditionally published books.

I had to pick up my jaw from the floor and, while no one wanted to hear from me, I insisted on responding. I explained that Amazon doesn’t allow you to buy your own book multiple times. I admit I had only assumed this, but I tried it this morning just in case I’d lost my mind, and sure enough Amazon told me I’d already bought my book.

I explained to the panel that if an author wanted to buy their book multiple times, they’d have to open multiple accounts on multiple browsers. So basically an author can buy books for all the credit cards and e-mail addresses they own. So that’s what? Three copies? Six? Obviously that’s not going to affect your bestseller rank for more than a day.

I stated that maybe they had this mixed up with free promotional days on KDP Select, something most of them seemed totally ignorant of. I explained how on one promo day 1300 copies of Apocalypse Revolution downloaded in two hours. They weren’t downloaded by me. It’s just one of those internet mysteries. Some website somewhere let their followers know that Apocalypse Revolution was available for free, and they all snapped it up at once. That put me way up on the FREE Kindle bestseller list but didn’t do a thing for me on the PAID Kindle bestseller list where all the traditionally published novels are found.

Everyone at the panel agreed that maybe Big Name Author had been misquoted or had misunderstood the situation himself. Wherever this rumor started, the damage is done, at least among the Ad-Astra crowd. It certainly explains why many at the con seem to hold indie authors in contempt without even reading their books. It’s going to be my personal (and uphill) battle to undo the suggestion that we are somehow gaming the system.

I have many friends at Ad-Astra, and it’s still one of my favorite cons, so I look forward to the year when there is an Indie Guest of Honour (note the Canadian spelling) But I admit I’m not holding my breath that it will happen at Ad-Astra 2013. I’ve a long way to go on that road.

 

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Don’t Mentioned the Ebook Thing

I’m a big fan of the SF Convention, Ad-Astra, which is described on its website as a “literary fan-run convention” with panels on writing, publishing, media, creative works, comics…you get the idea.

But today I decided to try a little experiment: I went to the panel schedule and did a search for the word ‘eBooks.’ My concern is that the emphasis of the conference seems to be totally on the old publishing model, and since ad-astra is a reference to a latin phrase that translates as “through hardship to the stars,” I think of this as a forward looking convention.

So guess what my search turned up? Nada. It’s as if the very word eBooks has yet to be invented. I am happy to see that there is a panel on marketing for indie-authors, so you could fairly claim I’m nit-picking. Yet the panel description could have been written to attract self-published authors long before eBooks even existed.

The Publishing FAQ Panel does pose the question “on-line versus print, independent publishing versus publishing house?”  Since Susanne Church, a friend and great SF writer, is on the panel I’ll definitely go, but I’m bracing myself for more of the “don’t indie-pub an eBook or it’ll destroy your career” meme that I heard at SFContario.

I’ll be tweeting from the con, something I’ve never done before, so I’ll keep you posted. You can follow me (McPherson_Mike) if you want the inside scoop. Maybe Ad-Astra will surprise me and truly be reaching through hardship to the stars.

 

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The Agent Query Letter of the Future

The horror! The eBook horror!

At last year’s Ad-Astra Science Fiction, Fantasy and Horror Convention, I went to the eBooks panel and was surprised to find only two of the five panelists in attendance. Even more bizarre, there were only three audience members, including moi. I thought that was weird given that mystery conventions around the same time were having packed panels on eBooks.

I’m happy to report that this year there are a few panels that give a nod to the eBook industry, but I still sense a conservatism, a reluctance to accept change. For instance, one panel is Now What: How to Get an Agent, How to Query, and Publishing Options.

Here’s the description:

Book written, and now what do you do? Just what does one do to get an agent? How necessary is an agent? Join our panelists and learn some effective ways to navigate what comes after.  How are you going to get someone to READ  your book, what options are available for getting your book to your potential readers.

What surprised me about the description is the lack of reference to eBooks. In fact, this panel would fit very well in the program book of Ad-Astra 1995 or even 1985.

Then I thought of the agent or publisher query letter of the future, or as I like to call it: now. It goes like this:

Dear Agent or Publisher:

My novel was downloaded over 2000 times in the last month on Amazon. It has earned over 80 five star reviews and 150 likes. I am currently in the market for a print publisher to take this novel into the bookstores.

But my wife has an even better query letter. It goes like this:

Dear Author:

I notice that your novel is currently at 433 in the Amazon Best Sellers Rank, which indicates that you must be selling 30 0r 40 eBooks per day. I also see that it has been well received by readers, earning over 80 five star reviews and 150 likes.

I’d be very interested in representing your novel for print and movie rights.

That’s right. Her theory is that even as we speak, smart agents are trolling the Amazon Best Sellers Rank looking for talent.

Last month my vampire novel, Apocalypse Revolution, was downloaded over 2000 times, but a big chunk of those were promotional freebies on free days. I did earn three five-star reviews and a bunch of likes, but I’m not expecting New York to come bashing down my door just yet. However, with each new review, with each new reader, I’m building a following. Fans e-mail me now and I e-mail back. I’ve started a mailing list to help promote book two when it comes out in June.

If I’m good and I’m lucky, perhaps by next year I can write the agent query letter of the future. But if my wife is correct, they’ll write me.

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Amazon Disappears–then Reappears–My Novel

Never put all your eggs in one basket. This wise old saying was invoked by many pundits when they wrote their opinions about Amazon’s KDP Select. This is the program that allows authors to offer their eBooks exclusively on Amazon in exchange for having their work placed in the Kindle Lending Library. It also provides for the opportunity to offer your eBook free for five days during the three month contract–a way of getting your eBook out there and building buzz to help paid sales.

This was working out pretty well for me until yesterday morning. I was headed for a month of record sales–nothing that was going to threaten John Locke’s records for sure, but definitely a personal best. But when I opened my Amazon account I put down my coffee in surprise. Apocalypse Revolution hadn’t sold in twenty-four hours. I went to look and the product page and discovered it had disappeared. I held off posting this so I could provide a link here, because until 3:00pm EDST, there is nowhere to go. Nowhere. It’s not available on Smashwords or at Barnes and Noble or at any of the other eBook retailers. All my eggs were in the KDP Select basket, and Amazon had dropped it.

Amazon  promptly replied to a query, and they were able to tell me that they could see the product page for Apocalypse Revolution, but there were several back-and-forths over the next 24 hours (one of the delays was my fault) before A.R. miraculously reappeared without notice.

Amanda Hocking let everyone know what she thought of KDP Select when she informed the world that half her self-pubbed eBook sales came through non-Amazon eBook retailers. She didn’t say anything bad about Amazon or warn authors away from KDP Select, she was just letting authors know what they might be giving up.

I’m delighted Amazon solved the glitch, especially because the free days I offered this month generated five great reviews and 12 Likes. I know, small potatoes compared to most eBooks, but I don’t know four of these five reviewers–the other is a friend, but Rebecca put that review up without prompting. The others are not friends and family, so if the product page was totally corrupted and the reviews were lost to the ether, it’s not like I can e-mail the reviewers and ask them to re-post their reviews. I would be starting over from scratch.

The damage is minimal. The Amazon Sales Rank has vanished, probably reset as if it’s a new novel, which is better than what it would be after two days of zero sales. But all those other novels that used to auto-suggest AR, well instead of being the first or second book suggested, it’s about sixth to twelfth. I guess other novels were selling while AR was AWOL. Oh, and the link to AR at the right side of this page is broken. I’ll have to get my IT guy on that.

Even a great tech company like Amazon will have glitches, and their response was certainly fast and professional, but it does remind me that keeping all of my eggs in one retail basket may okay for the short term, but in the long term it may not be the best idea. Stuff happens. Better to be diversified.

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Amazing Cheesecakes and Apocalypse Revolution Part Company

I’ve got nothing against cheesecakes–honestly–but funny things happen when you do a KDP Select free day.

Some people just download everything they find that’s free every day. I have thought of them as compulsive collectors, but there is a method to the madness of acquiring everything. What if a book breaks out and becomes a bestseller? What if the price shoots to ten dollars? Our collector simply checks his or her Kindle and presto! They picked it up for nothing a year ago, and now that they know it’s good they can read for free. They’re building a library.

But that means that an author can find their novel associated with a book from a totally different genre on Amazon. In the case of Apocalypse Revolution, the best free day I had saw 1300 downloads in four hours. It just so happened that Amazing Cheesecakes was also free that day, and people were downloading it at the same time.

This meant that in the alternate product display underneath my novel, Amazon stated, “Customers who bought this also bought…” You guessed it: Amazing Cheesecakes.

Now it certainly seems like a great cookbook, but when I cook (which is pretty often) it usually involves fire–in my case the BBQ, even in winter. What can I say?  The kids like burgers, sausages, boneless chicken, etc. Don’t worry, my wife makes some great pastas, so the kids will reach adulthood with unclogged arteries.  But alas, baking is not my forte, and I’ve never been that interested in cooking.

But here’s the problem: while I think whipping up some cheesecake and sitting down to read about the apocalypse might be a nice way to spend the evening, some people might get to the middle of the novel and discover their appetites have been disturbed. I mean, all that red jam spilling down the side of their cheesecake might not look so appetizing after reading about the assault on St. Mike’s. Horror or horrors, an amazing cheesecake might go to waste.

Also, I wouldn’t be surprised if Jeesica Tamturk, the AC author, was a little alarmed to discover that this association was reciprocal. On her Amazon page it said, “Customers who bought this also bought Apocalypse Revolution.” Not exactly a cookbook.

But those people at Amazon have written some smart algorithms. It only took a couple of weeks of purchases for Apocalypse Revolution to be associated with other apocalyptic novels, and for Amazing Cheesecakes to be associated with other cookbooks.

Although it’s kinda of funny: I liked being associated with Amazing Cheesecakes–and Phone Kitten. Oops, as of today Phone Kitten is still suggesting Apocalypse Revolution. Maybe our novels are more alike than I thought.

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I Want to Give Free Stuff to My Fans

A fun thing has been happening since my last free promo day for Apocalypse Revolution: fans have been e-mailing me. At first I was baffled as to how they were getting my e-mail address until my wife reminded me that she had included it in the front and back matter of the novel–smart woman.

So now I get to talk to my fans, see their posts on my facebook fan page and receive their feedback. It’s great. I’ve met some wonderful people. So here’s a promise to all you fans out there waiting to be discovered: contact me and get yourself on my mailing list.  When book two of the 1000 Souls series is ready, I’ll ensure that you a free copy.

I’m sure some people think that’s nuts: give away copies to the very people who are most likely to buy the novel? Well, maybe, but if they liked Apocalypse Revolution enough to contact me, they deserve my attention and gratitude.

So get on the list to get a free copy. You can contact me at: mike@michaelandremcpherson.com or you can use the handy “Contact Mike” button on this very blog.

I also have plans for a couple of short stories that take place right in the middle of Apocalypse Revolution.  Those will be available only to fans on my mailing list. Just our little inside secret to share.

But since I’m not totally made of money, I may have to limit the free novel to the first hundred fans on the list, so contact early and contact often. I look forward to meeting you.

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The Day John Grisham and I were on the Same Page

John and Me on the Same Page

My first published shorts stories were in a small Canadian magazine called Storyteller–alas, now extinct. Since Storyteller promised stories that “could only happen in Canada” I know these stories won’t necessarily have world wide appeal, although if you like coming-of-age and you want to know what it’s like on the northern frontier, these might still be the stories for you.

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What Free Did for Me

Temporary Cover for Apocalypse Revolution

Within 24 hours of launching Apocalypse Revolution, I got two sales and one good review. Yeah! I was on my way with this one. I wasn’t predicting millions of sales, but I thought they’d start to trickle in, so I was surprised when there was nothing. Not a single sale for the following two weeks.

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Death of a Hamster

Where have I been? Second born and third born down with flu. Me, down with flu. Dog sitting–Doug, the dog. Culmination?

Friday night at midnight. Bob, the hamster, is discovered inert in his house. Diagnosis, in hibernation–thank you internet. 1st born, wife and I start gradually warming and reviving Bob. Eyes opening. He’s going to live, yeah! Or so we thought.

3rd born wakes up screaming for help because she has vomited all over her bed. Doug starts running around and barking in the excitement and must be shoved into the cage. Wife hands hamster of to 1st born so that she can help me clean up vomit.

By the time we’re done we find 1st born weeping with dead hamster in his hands. Bob convulsed and seized as he came out of hibernation, probably because he also had the flu–hamsters can get human diseases. In fact, that’s probably why he slipped into hibernation in the first place.

Life and death. Whatcha gonna do?