Authors should be paid for their writing, just like musicians should be paid for their songs, but it’s a crazy competitive market out there, and newbies need to get noticed. Musicians do it by playing crappy clubs for next to nothing, sending demos to record producers, and a few high-tech pioneers even build websites that allow free downloads.
Category archive: Promotion
It’s a weird thing because music and my writing are very closely bound. When I write a story, I need the music playing in my head, and when I’m done the story, I know because the two meld. With short stories, this wasn’t particularly challenging, but with novels and their huge scope, it’s intensely sweeping. With novels, I know I’m done when I’ve got the movie trailer in my head.
Authors are snobs. It’s about numbers and status. It’s about competition. There are so many of us at so many different points in our careers, which could totally tank on one poor-selling novel, and there are even thousands more people who feel they, “have a book in them.”
I was ahead of the curve and I blew it. Six months before Amanda Hocking and John Locke stunned the publishing world by selling millions of self-pubbed eBooks, I predicted this would happen. In fact, I’d hoped it would happen to me. I knew that there would be a small window when not too many authors would choose the less traditional route of indie-publishing. They would still be busy adding their manuscripts to the slush pile. I wanted to be one of the first through the indie-publishing gate. All those avid readers with their new Kindles would turn to my economically priced eBook and give it a try instead of paying ten bucks for a traditionally published book.
I have a confession to make. I don’t believe there’s going to be a zombie apocalypse. I do, however, believe in pandemics, floods, hurricanes, huge power blackouts and slow government responses.
The film industry is a great place for a writer who doesn’t want a full time job. I loved it because I spent a lot of time as a daily, going from show to show on a moment’s notice, working on everything from big feature films to YTV kids’ shows. One tradition I noticed was that when the day was over, the regular crew often said to me, “Thanks for a great day.” There was always a sense of relief and it was a sincere compliment. They were happy that I was the guy the union dregged up, and they wanted me to know they appreciated my work. Eventually I did succumb to the lure of money and worked full time on a bunch of shows, and I always continued that tradition when I had extra crew out to operate extra cameras. Thanks for a great day.
I have a confession to make: I’m not as big a Pearl Jam fan as my wife, or at least I wasn’t until I went to Missoula, Montana. I liked their music before, and I thought they were talented, but I wasn’t a dedicated fan. I didn’t go looking on iTunes for their music.
But excellent marketing changed all that. I’m a lousy marketer, but here’s what I learned in Missoula:
The launch of Generation Apocalypse has been a hectic and exciting time. While we aren’t even close to breaking Stephen King’s average sales for a single hour, it has been a personal best for me, and it was fun to see the novel quickly climb to 15,000 on the Amazon best seller rank. I admit that’s not record breaking for a lot of novels (No Easy Hope, a zombie novel I keep tabs on, has been around the 1500 mark for about a year) but it’s nice to see my sales improving with each launch.
He had just turned ten when the world ended. At first it was fun, because some of the teachers stopped showing up at school. The principal, tall and angry, kept stuffing the students into the gym to watch movies, promising each day that next would be normal. Instead, fewer and fewer of Tevy’s friends came to school, and one day neither did the principal.