Tag archive: Montana

Marketing Lessons from Missoula, Montana

Pearl Jam Ten Guy found alive and well at U of Montana Campus

I have a confession to make: I’m not as big a Pearl Jam fan as my wife, or at least I wasn’t until I went to Missoula, Montana. I liked their music before, and I thought they were talented, but I wasn’t a dedicated fan. I didn’t go looking on iTunes for their music.

But excellent marketing changed all that. I’m a lousy marketer, but here’s what I learned in Missoula:

 

Continue reading