John Locke writes in his book, How I Sold 1 Million eBooks in Five Months, that the fastest way to get a bad review is to have a reader review your work who is not from your target audience.
Month: August 2011
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What do zombies and the New York Times Book Review have in common? Until recently, I’d have said absolutely nothing. Why would one of the most prestigious book reviews in the English speaking world start talking about zombies?