Category archive: Generation Apocalypse
Don’t ever enter the Amazon Break Through Novel Award if you’re prone to anxiety. The contest starts with 10,000 entries in March and whittles them down through a series of cuts to one grand prize winner. The names of the five lucky semi-finalists in the Science Fiction/Fantasy/Horror/Kitchen Sink category were announced today.
The great thing about e-publishing is that readers can actually influence writers in a way that simply was not possible in the traditional publishing model. Didn’t like a chapter? Write the author to tell him/her, and they can actually change it and seamlessly update the work on Amazon or Smashwords. I’m not suggesting that writing should become a collaborative effort, but if hundreds of people e-mailed me to say they loved my novel except for one non-essential chapter, I’d toss it.
The film industry is a great place for a writer who doesn’t want a full time job. I loved it because I spent a lot of time as a daily, going from show to show on a moment’s notice, working on everything from big feature films to YTV kids’ shows. One tradition I noticed was that when the day was over, the regular crew often said to me, “Thanks for a great day.” There was always a sense of relief and it was a sincere compliment. They were happy that I was the guy the union dregged up, and they wanted me to know they appreciated my work. Eventually I did succumb to the lure of money and worked full time on a bunch of shows, and I always continued that tradition when I had extra crew out to operate extra cameras. Thanks for a great day.
So hey, to all you wonderful people who downloaded Generation Apocalypse last Friday during my promotion day: Thanks for a great day! We reached 29 on the free bestseller list for Action/Adventure and 51 for Horror.
But I’ve been reading Cheryl Kaye Tardiff’s book on how she spiked her sales, and she warns that just doing one free day in a row is wasting momentum. She shows that from her experience, it’s best to break up the five free days granted by the KDP Select contract into two promotions-one for three days and one for two days. Full disclosure here: Tardiff was a fellow member of the Crime Writers of Canada, and while we’ve never met in person, I’ve communicated with her in years past via the CWC Yahoo group, and we’ve probably been in the same room a few times at the Bloody Words Mystery Convention.
I’ll learn from her success. My next promotional day will be two days long. I just have to pick the days and start promoting to ensure another great day.
The launch of Generation Apocalypse has been a hectic and exciting time. While we aren’t even close to breaking Stephen King’s average sales for a single hour, it has been a personal best for me, and it was fun to see the novel quickly climb to 15,000 on the Amazon best seller rank. I admit that’s not record breaking for a lot of novels (No Easy Hope, a zombie novel I keep tabs on, has been around the 1500 mark for about a year) but it’s nice to see my sales improving with each launch.
Our bestseller rank has dropped over the last two days, but I still have great hope for this novel. I’m lousy at marketing, but I once heard a marketing guru state that anyone can be good at marketing if they truly believe in their product. I truly believe Generation Apocalypse is a great read. I can’t wait to get deeply into writing book three of the 1000 Souls, let alone book five.
But the fun is not over. We’re going to launch a website for the 1000 Souls where you’ll be able to take the Ericsians determination to find out what soul-portion you host. We’ll have Youtube videos of Bertrand Allan warning of the apocalypse. We’re going to make the books come alive for everyone, whether they’ve read them or not.
They next few months will be a great adventure.
But first, we’re going to fly 3000 kilometers this weekend to Montana to attend a Pearl Jam concert. What’s that got to do with anything? Nothing. That’s the point.
He had just turned ten when the world ended. At first it was fun, because some of the teachers stopped showing up at school. The principal, tall and angry, kept stuffing the students into the gym to watch movies, promising each day that next would be normal. Instead, fewer and fewer of Tevy’s friends came to school, and one day neither did the principal.
That is the opening of Generation Apocalypse, and I’m delighted to announce that it will launch on Friday September 21st. This Friday. Yup, only three months late, but I think you’ll discover that it was worth the wait.
Early reviews: one trusted reader described it as the best book I’ve ever written. Another raved about the opening and scattered complementary comments throughout the manuscript–something he rarely does. Even my wife, one of my toughest critics, thinks I’ve written a great book.
So here’s my shameless plan: If you’re a fan and you want to be part of the success of Generation Apocalypse, buy it on Friday September 21st, or Saturday the 22nd or Sunday the 23rd. That’s this weekend. Why these days? Because I’m trying to push the bestseller ranking on the book high and fast. Amazon helps those who helps themselves, and their system will automatically promote a book that’s selling.
Is this unfairly gaming the system? Absolutely not, because any author can do it. Indie authors can’t afford advertisements in the New York Times like the big six publishers, so we have to find other ways to get that sales bump at launch and create buzz.
If the book sucks it’ll sink anyway. I’ve tracked several authors through this process, and one thing I’ve discovered is that while an author can light the match, only readers can make the fire catch hold and burn brightly. If the sales taper off and Amazon’s promotions don’t help, their algorithm will drop a book from the most-favored status and it will die.
But I think we’ve got a winner. So buy early and buy often!
If you’re worried that you haven’t read book one of the series, Apocalypse Revolution, fear not. Generation Apocalypse can be read as a stand-alone novel. But I’m willing to bet you $2.99 that when you get to the end, you’ll want to read book one to find out how this all began.
Many thanks to all my fans for their e-mails of encouragement–and their gentle nudges to write faster–over the last three months. You inspire me.