It’s made the viral rounds, been shared on Facebook and Twitter, yet Kevin Spacey’s observations during his keynote address at the Edinburgh Television Festival still fill me with awe. In a nut shell:
Category archive: Film Industry
The film industry is a great place for a writer who doesn’t want a full time job. I loved it because I spent a lot of time as a daily, going from show to show on a moment’s notice, working on everything from big feature films to YTV kids’ shows. One tradition I noticed was that when the day was over, the regular crew often said to me, “Thanks for a great day.” There was always a sense of relief and it was a sincere compliment. They were happy that I was the guy the union dregged up, and they wanted me to know they appreciated my work. Eventually I did succumb to the lure of money and worked full time on a bunch of shows, and I always continued that tradition when I had extra crew out to operate extra cameras. Thanks for a great day.
So hey, to all you wonderful people who downloaded Generation Apocalypse last Friday during my promotion day: Thanks for a great day! We reached 29 on the free bestseller list for Action/Adventure and 51 for Horror.
But I’ve been reading Cheryl Kaye Tardiff’s book on how she spiked her sales, and she warns that just doing one free day in a row is wasting momentum. She shows that from her experience, it’s best to break up the five free days granted by the KDP Select contract into two promotions-one for three days and one for two days. Full disclosure here: Tardiff was a fellow member of the Crime Writers of Canada, and while we’ve never met in person, I’ve communicated with her in years past via the CWC Yahoo group, and we’ve probably been in the same room a few times at the Bloody Words Mystery Convention.
I’ll learn from her success. My next promotional day will be two days long. I just have to pick the days and start promoting to ensure another great day.
Kodak or Fuji? Whenever I landed a gig as a camera assistant back in the 90s that was the first question we’d ask. Which film stock would we be shooting for a TV show or a movie didn’t really matter because both products were essentially the same, although some camera assistants swore that Fuji was louder in the camera.
But the real difference between the two companies became obvious as HD video came online. Fuji’s response was to dive deep into this new technology. Kodak dug in their heels.
Now as a lowly camera assistant, I shouldn’t have been more tuned in to the future than Kodak executives, but apparently I was able to see from the ground floor what they couldn’t see from the boardroom. At the end of the work day on a TV show like Due South, I’d hand off ten $800 rolls of film. The production still had to pay to process this film and then pay again to transfer it to video for editing.
So imagine my surprise when I got a daily on Earth Final Conflict, which was shooting HD. I walked onto the camera truck, took one look at their rushes on the HDTV and said, “Oh, oh. That’s the end of film stock in television production.” That wasn’t the half of it. At the end of the day I handed off two $100 HD videotapes, all ready for editing–no processing required.
Kodak reacted to this new technology by pouring R&D into the old film technology under the mistaken assumption that if film was still much better quality than HD that producers would continue to use it. Kodak churned out one fantastic new film stock after another, culminating in the amazing 800 ASA film stock. But the problem is that the price differential between HD and film was just too great, and the average TV viewer didn’t care if the blacks were crisp. Film is still used on feature productions, but the majority of TV has switched to the much cheaper HD video. That is a big chunk of the film stock market.
Kodak eventually got with the program and moved into digital, but they’ve had to go through some gut wrenching reorganizations while Fuji’s CEO was busy collecting an award for leading one of the best managed companies in the world.
I thought Kodak had survived, but on Friday their stock dropped by half after it was announced that they’d hired a law firm that specializes in bankruptcy. Oops. Too little. Too late.
The publishers should be watching because they’re making the same mistake. Kodak believed it was in the film stock business, but in reality they were in the image capture business. Fuji understood this, and when a better technology came along they simply began hunting for ways to profit from this innovation. I know purists will argue that film is better quality than HD, but some people also argue that a vinyl record album is better quality sound than an ipod–just try to go running with a record player.
Publishers believe they are in the printing industry, but they are in the book industry. Books no longer need to be delivered to customers in the form of dead pulped trees.
I’m not saying paper books are going away forever. Film is still used to shoot major Hollywood movies, but how many people use a film camera for their family photo albums? I can tell you that very few TV series still shoot film, but back in the 90s they almost all did.
Publishers–rather than resisting e-books by trying to artificially hold the prices high and offering authors pathetic e-book royalties–should be looking at how to profit from e-books.
I’m on the ground floor of publishing, like when I was a camera assistant, but I’ve got that same feeling that I had back in the nineties when I wanted to run up to Kodak’s boardroom and scream, “Don’t you guys see what’s happening out there?”
Today I want to do the same in the boardrooms of the six major publishers. I want to scream, “Don’t you guys see what’s going on out there?”
Last time that I worked in the film industry it was the year of the zombie films. Well apparently the film industry is like a zombie: just when you think it must be dead it comes screaming back.
The monster that ate my life has hardly finished digesting, and now I find out it’s going to be a VERY busy year in film in Toronto. My union knows I’ve been inactive for years and that I haven’t kept up with the new cameras, but at last week’s AGM many warned me that if you could say the word “film” in Toronto this summer you’d be working.
Great news, but not good writing news. The film industry is the ultimate monster when it comes to life. My favorite quote is from Hunter S. Thompson, who described the film industry as “A huge money trough populated by pimps and whores where good men die like dogs.”
Over the top? Yes. But when you work 14-16hrs a day, getting by on 4 or 5 hours of sleep, until Sunday when you just sleep all day so that you can start over again a 6:00 am on Monday, well, it makes for some interesting, sleep-deprived interactions on set.
It also doesn’t leave much time for writing. If I’m going to keep this blog going, I’ll have to do it from on set with my i-phone.
So I’ve been warned. Get my books to market before June, or wait till next year.
Who knows, maybe I’ll get a few new short stories out of it.