Posts by Mike

Today’s the Big Day

When I decided to form the Toronto Indie Publishing Meetup group, I was warned (by Meetup) to expect only two or three people to attend the inaugural meeting. I figured that would be okay, so I boldly took Meetup’s suggestion to have a get together within the month, and I booked the first event smack in the middle of summer. So what if our Meetup consisted of just two or three die-hard fans of indie publishing having a beer?

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What I Learned from Hugh Howey

In October of 2011, Hugh Howey noticed something odd when he looked up his sales reports in his Amazon account: a short story he’d uploaded, Wool, had sold twelve copies in the first week of the month. He was pleased and surprised that people would read a short story. By the end of the month, it had sold 1,018 copies. Hugh can be forgiven for thinking this was the pinnacle of his writing career. Who could imagine that it would go on to be a million copy, New York Times bestseller? Wool is now just part of the whole series that he wrote in frantic response to all the positive feedback.

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Promotional Bombs to be Avoided

I confess that one of the ways I’m a bad marketer is that I’m a lurker. I read the posts on the Goodreads apocalypse lists or Kindle Boards with fascination, but I rarely comment. I always feel like I’ve arrived too late to the conversation and that everything that can be said has been said. Then the thread goes for another two hundred comments. Apparently there was more to talk about.

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Social Marketing Advice

At the Ad-Astra SFCon, I was surprised to meet a couple of talented authors who didn’t know much about Twitter, let alone about a Facebook fan page. I struggle with social media myself, trying to find the time, put up the right post, and not say something I’ll regret ten years from now. I think of social media as a fertile field sowed with a healthy crop and three or four land mines. I’m always worried about blowing a leg off, but I nurture the field as best I can.

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