Social Marketing Advice

At the Ad-Astra SFCon, I was surprised to meet a couple of talented authors who didn’t know much about Twitter, let alone about a Facebook fan page. I struggle with social media myself, trying to find the time, put up the right post, and not say something I’ll regret ten years from now. I think of social media as a fertile field sowed with a healthy crop and three or four land mines. I’m always worried about blowing a leg off, but I nurture the field as best I can.

So for you authors afraid of Twitter and Facebook, here’s a quick DIY primer from Publisher’s Weekly. Whether you’re indie-pubbing or going the traditional route, you need to market, and one arrow in the quiver should be social media.

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