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Thanks to all for a Great Week

The launch of Generation Apocalypse has been a hectic and exciting time. While we aren’t even close to breaking Stephen King’s average sales for a single hour, it has been a personal best for me, and it was fun to see the novel quickly climb to 15,000 on the Amazon best seller rank. I admit that’s not record breaking for a lot of novels (No Easy Hope, a zombie novel I keep tabs on, has been around the 1500 mark for about a year) but it’s nice to see my sales improving with each launch.

15,277 Paid in the Kindle Store

Our bestseller rank has dropped over the last two days, but I still have great hope for this novel. I’m lousy at marketing, but I once heard a marketing guru state that anyone can be good at marketing if they truly believe in their product. I truly believe Generation Apocalypse is a great read. I can’t wait to get deeply into writing book three of the 1000 Souls, let alone book five.

But the fun is not over. We’re going to launch a website for the 1000 Souls where you’ll be able to take the Ericsians determination to find out what soul-portion you host. We’ll have Youtube videos of Bertrand Allan warning of the apocalypse. We’re going to make the books come alive for everyone, whether they’ve read them or not.

They next few months will be a great adventure.

But first, we’re going to fly 3000 kilometers this weekend to Montana to attend a Pearl Jam concert. What’s that got to do with anything? Nothing. That’s the point.

Go For Launch!

Three souls that just click, but only when they're needed

He had just turned ten when the world ended. At first it was fun, because some of the teachers stopped showing up at school. The principal, tall and angry, kept stuffing the students into the gym to watch movies, promising each day that next would be normal. Instead, fewer and fewer of Tevy’s friends came to school, and one day neither did the principal.

That is the opening of Generation Apocalypse, and I’m delighted to announce that it will launch on Friday September 21st. This Friday. Yup, only three months late, but I think you’ll discover that it was worth the wait.

Early reviews: one trusted reader described it as the best book I’ve ever written. Another raved about the opening and scattered complementary comments throughout the manuscript–something he rarely does. Even my wife, one of my toughest critics, thinks I’ve written a great book.

So here’s my shameless plan: If you’re a fan and you want to be part of the success of Generation Apocalypse, buy it on Friday September 21st, or Saturday the 22nd or Sunday the 23rd. That’s this weekend. Why these days? Because I’m trying to push the bestseller ranking on the book high and fast. Amazon helps those who helps themselves, and their system will automatically promote a book that’s selling.

Is this unfairly gaming the system? Absolutely not, because any author can do it. Indie authors can’t afford advertisements in the New York Times like the big six publishers, so we have to find other ways to get that sales bump at launch and create buzz.

If the book sucks it’ll sink anyway. I’ve tracked several authors through this process, and one thing I’ve discovered is that while an author can light the match, only readers can make the fire catch hold and burn brightly. If the sales taper off and Amazon’s promotions don’t help, their algorithm will drop a book from the most-favored status and it will die.

But I think we’ve got a winner. So buy early and buy often!

If you’re worried that you haven’t read book one of the series, Apocalypse Revolution, fear not. Generation Apocalypse can be read as a stand-alone novel. But I’m willing to bet you $2.99 that when you get to the end, you’ll want to read book one to find out how this all began.

Many thanks to all my fans for their e-mails of encouragement–and their gentle nudges to write faster–over the last three months. You inspire me.

 

Getting the Marketing Right

I’ve got a confession to make: book two of the 1000 Souls series is ready to go, but I’m not going to launch it just yet. I apologize to my fans, some who’ve been on my Facebook page gently urging me to hurry up. I know I’ve missed several deadlines, and I hate to make people who are eager to read my novel wait just a little bit longer. I’m as eager for them to read it as they are.

Why am I holding back? Because I’m not good at marketing, and I’m trying to do better. Usually I get a novel up on Amazon as soon as it’s ready and try to do bits of marketing here and there after it’s available for sale. Besides being a challenge to squeeze these faint efforts in between the day job and the family, this half-hearted approach doesn’t build momentum. Every time I get the ball rolling, I wander off to take care of other things.

A traditional publisher would never ship a book out to stores without preparing the ground for sales. They send out copies for review, they get other authors to blurb, they take out ads, and they have a specific launch day and even a launch party.

Obviously I can’t afford ads in the New York Times, and Stephen King isn’t going to blurb for my book since he’s never heard of me, let alone  my books. But there are other marketing initiatives I can take.

First, I have a couple of websites I have to get in order: my publisher website and the novel site. I also need to write all the promotional material, which ends up being substantial, rather than adding it a bit at a time later.

Second, I need to do a proper launch. That means picking a launch day and letting people know in advance instead of after the fact. The idea here is to get all my friends, family and fans to purchase the novel on the launch day. This could give the novel quite a boost on the Amazon bestseller list. Is this gaming the system? You bet, but in a way that all authors and publishers try to get a bump in sales right off the bat.

I also want to contact each of my fans, especially the ones who have reviewed Apocalypse Revolution, and give them an Amazon gift certificate so that they can buy it on my tab. If they provide another good review it will be money well spent. Even if they just buy it, well, they’re buying it, which means I’m actually only paying 30% of the cost of the novel, and I get the bestseller rank boost. If you want a free copy, use the Contact Mike button above and let me know that you’re interested,  and I’ll see that you get one too. Fans, especially ones who’ve taken the time to write me and tell me how much they love my book, make this whole endeavor worth while.

I met with my business manager today over lunch (fortunately we’re married, so it was easy to arrange) and we discussed what had to be done by launch. After some scheduling debates,  we’ve pick a book-launch day.

So here’s the first big announcement. Drum roll please. Generation Apocalypse, Book Two of the 1000 Souls, launches on Friday, September 21st. It’s the best I’ve ever written. I love it. I hope you will too.

Look out world. Here they come.

Three souls that just click, but only when they're needed