Is My Sony E-Reader Doomed?

If I truly knew the answer to that I’d be a rich stock investor and not a writer with a day job, but this article makes me wonder if sometime in the next couple of years there might be a great opportunity to short Sony stock.

For those of you who have a life and don’t have time for the article: the salient prediction is that Amazon and the Kindle will move from 50% e-book market share to 90% market share.

This is because Amazon wisely treated Kindle as a platform rather than a device.  You can download Kindle for free to everything from your Blackberry to your PC and then buy your e-books from Amazon.

Remember all those predictions about i-pad being a Kindle killer?  Most people now use the Kindle app to read books on their i-pads, which means they’re buying e-books from Amazon instead of the i-bookstore.

I still use my Sony E-Reader, but I remember beta VCRs and I wonder if one day one of my kids will find a dusty Reader sitting on a shelf and say, “Hey Dad, what’s this thing?”

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